Jonathan Ramirez
Fernando Flores
Jan van den Berg
Robert Dijkstra
Tjitte van der Werf
Alberto Abugaber
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Jonathan Ramirez

Technology Entrepreneurship Expert and Business Developer in Europe and Latam
Innovation Projects, Trade Missions, Executive Trainer and Technology Startup Coach


Jonathan is a graduate from the 3TU MSc. in Sustainable Energy Technology at Eindhoven University of Technology, specialized in Wind Energy at Delft University of Technology. He holds BSc. degrees in Product, Process & Production from Aalborg University (Denmark) and Mechatronics specialized in manufacturing systems from Tec de Monterrey (Mexico). Jonathan has 10 years of experience in energy technology, entrepreneurship and innovation. Jonathan is a former research scientist at the Mexican Ministry of Energy. He has received awards in Mexico, Denmark and the Netherlands. Jonathan also leads a technology accelerator in Mexico for applied robotics, industry 4.0 and circular economy in fast growing sectors; including horti-fruit export, agri-food, renewables, automotive and aerospace.
As Director for innovation programs in Europe and Latin America, Jonathan continuously sources opportunities and develops network partnerships with focus in Benelux, France, DACH, Nordics, Mexico, Brazil and Chile. Jonathan organizes technology trade missions for startups since 2015 with Business Innovation Tours. He provides innovation scouting and strategic advice to validate concrete opportunities and identify internationalisation barriers in emerging markets. Jonathan can support your venture in building the team, fundraising and launching your tech startup in Mexico and Holland.

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Fernando Flores

Sustainable Entrepreneurship Expert and Business Developer in Holland and Latam
Sustainable Projects, Executive Trainer and Renewable Energy Business Coach


Fernando is a graduate from the 3TU MSc. in Sustainable Energy Technology and holds an MBA certificate on entrepreneurship from Eindhoven University of Technology. He also holds a BSc. degree in Mechatronics from Tec de Monterrey (Mexico). Green-ID was initiated as an outcome from his MSc thesis at TU/e on enabling social capital for international technology transfer. This reflects on his coaching style enabling entrepreneurs to make effective use of international networks and informing on opportunities for both innovation and trade. For Fernando, each coaching traject is different and facilitated with brainstorming sessions to create new products, designing business experiments for proof of concept, internationalization strategies,  identification of barriers and opportunities.
As Managing Director and lead business developer for Latin America, Fernando provides business services and explores trade inquiries by European companies to enter Mexico, Caribbean and other Latin American countries. These services consider: identification of opportunities, international networking support, commercial representation and identification of barriers. He is involved in different markets as food, beverages, sustainable energy technologies. Fernando can support your sustainable project or startup venture through coaching and insights on Smart Cities, Renewable Energy and Corporate Social Entrepreneurship.
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Jan H van den Berg

Investment, Technology Commercialization Expert and Business Developer in Holland
RVO Starters International Business Coach


Jan is our lead expert advisor on international brokering and technology transfer with over 20 years of experience with cross-cultural hands-on business support focused on technology. Jan also has been business mentor for Green ID founders since 2012. Jan has a lot of international business and export experience. He had many business development and export related management positions at engineering and production companies active in the construction and electronics sector.
As coach, Jan supports companies in making strategic decisions related to export and/or outsourcing (part of) their production capacities. This means not only a change in internal organization, but also finding local partners, improving the local production capabilities, setting-up co-production and/or assembly arrangements, starting joint-venture relations etc. Jan can advice entrepreneurs on how to safeguard their technology development capabilities in place while protecting their IPR.

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Robert Dijkstra

Procurement, Technical Project Management Expert and Business Developer in Holland
RVO Starters International Business Coach


Robert is our business innovation expert partner for bilateral funding in Netherlands and technology brokering in EU. Robert has experience with development of food and feed standard and specialty products for the international market (EU, USA) as former project manager at DSM Food Specialties and a start-up algae producing company. As technology broker at the Enterprise Europe Network he gained experience with organizing matchmaking events and outgoing company missions for the Netherlands to Brazil, Greece and European Union in horticulture and agri-food.
As international business and innovation coach, Robert provides support with market surveys, matchmaking, trade missions, grant applications (RVO and EU), preparation of business plans (including internal/external and SWOT analysis). His focus is on agro & food and cleantech in Latin America, Turkey, Middle East, Pakistan, India, USA and Europe.
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Tjitte van der Werf

Trade Expert and Business Developer in Brazil and Latam
Former Netherlands Business Support Office
Chief Representative in Brazil


Tjitte is director of Frisia. Since 2015, Tjitte van der Werf collaborates with Green-ID as business innovation & trade partner in Brazil. During the last 16 years, Tjitte has supported many companies in their first steps to export to Brazil. First as chief representative of the Netherlands Business Support Office in Porto Alegre and since 2005 as a consultant for (principally Dutch) companies. Services include market research, partner search, identification of clients. Tjitte may act as a representative agent for Dutch companies in Brazil.
For Tjitte, a main component of all trajectories to assist a company in doing business in Brazil is coaching and short assignments for market validation. This becomes even more important when a company visits Brazil. He can support companies with his experience in sectors such as agribusiness, production in diverese industries, (water related) environment, renewable energies, transport & logistics, amongst others.

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Alberto Abugaber

Procurement, Supply Chain Expert and Business Developer in Europe
RVO Starters International Business Coach


Alberto is director of Alactra. Since 2016, Alberto collaborates with us and has become our official representative for Green ID in Central and Eastern Europe. As business developer, he focuses on supply chain management for Europe and Mexico; also exploring USA and China for inquires on outsourcing processes and production. Alberto has an academic background which is a mix of engineering, manufacturing and technology, economics, finance and general business. During the last 7 years, Alberto has held international positions at big corporations and worked also with SMEs. Alberto has experience in the steel production, home appliances and food FMCG sectors in Europe, China, Mexico and the USA.
As business coach for international starters, Alberto can support entrepreneurs with his expertise in procurement, supply chain and business development when exploring a market entry or partnering strategy in Mexico, Germany, Denmark, Italy, Poland, Romania and Hungary.